This is Beyond
We create events that reshape industries into inspired communities, one immersive experience at a time.
Position: Head of Sales & Travel Relations – L.E/Miami & SET
Position Type:
Permanent, 4 day working week (4 day working week for 5 days’ pay!)
Working Pattern:
Hybrid – 3 days in the office (Shepherds Bush), 1 day from home & every Friday is non working day as standard.
Who we are:
We are This is Beyond. A fast-moving, fast-thinking and vibrant London-based B2B events company. We have grown from an ambitious start-up to a worldwide leader in creating both innovative and ground-breaking B2B events. We are considered thought leaders in the luxury travel industry, making a real impact by defining specific travel genres and building passionate communities around them.
Today our portfolio is made up of both revolutionary and category-smashing global travel trade shows, along with a fast-growing luxury membership club for the who’s who of luxury movers and shakers.
We are obsessive about curating just the right crowd because there’s no substitute for great chemistry. Plus, we’re allergic to boring formats. So, expect exclusivity, expect inspiration, expect imaginative, immersive experiences that don’t feel like work! That’s exactly why they’re great for business.
About The Role
As the Head of Sales & Travel Relations, you will have the opportunity to work on 2 incredible shows; our largest event L.E/Miami and also our newest show SET. As someone with a passion for networking within the luxury travel industry, this role will offer you the chance to work as a consultative partner to both buyers & suppliers while defining your career & expertise as a key leader in your field. In this role you will oversee the delivery of the curated marketplace for both shows, leading invitation-only trade events for the high-end contemporary travel industry. You will define and own the strategy for building the events to ensure we have the best of the best travel suppliers and buyers in contemporary and entertainment travel attending, ensuring the shows are delivered to the highest standards and leading a team of expert Sales Managers to drive profitability.
As a charismatic and driven sales leader you will have demonstrable expertise in creating an environment of camaraderie and learning for your team while showcasing both leadership and strong salesmanship qualities. Highly organized, proactive and creative, the right person for this role will be a passionate entrepreneur full of good ideas, a high level of personal integrity and always with good intent.
What you will do:
- Daily management of the sales team members providing regular support, constructive feedback and mentorship while ensuring they hit annual sales figures (stand space, sponsorship, advertising etc.)
- Management and growth of the relationships with key/critical global accounts and industry partners.
- Work with Event Director and Brand Director to secure sponsorships from key travel, lifestyle and entertainment companies.
- Driving sales revenue/profit targets by ensuring the team has a clear understanding of their own targets and have the skills and ability to deliver results.
- Build and maintain customer relationships with both exhibitors and buyers.
- Implement the sales process through defined objectives and activity-based plans to ensure maximum growth and profitability.
- Set up and monitor a sales and activity reporting process to ensure that the targets are achieved on time and within budget.
- Attend events within each vertical and associated markets to keep up to date with competitor activity, identify potential clients, and network with existing clients ultimately to support the achievement of revenue targets.
- On a monthly/weekly/quarterly basis provide updated and accurate reports to advise the Event Director of the company’s position in relation to the team activity compared with the overall target.
- Responsibility of the entertainment and travel budget of the sales team in agreement with the Event Director.
- Responsible for creating yearly innovative propositions for the event to ensure new revenue opportunities are met.
- Responsible for finding new ways to connect and interact with customers.
- Responsible for implementing smarter and more efficient ways to work.
- Willing to travel extensively and globally as required.
What you will need:
5+ years of experience in the world of hospitality, luxury travel or B2B trade events.
Knowledge of the key players in the contemporary travel and entertainment industries is highly advantageous.
Proven success in leading sales teams in particular and exceeding revenue targets.
Full understanding of event sales cycles.
Understanding of Salesforce is preferred but not essential.
Benefits:
Pension, 4 day working week (no working on Friday). Hybrid working (3 days in the office per week), ongoing learning and development, social events and travel opportunities.
This is Beyond is an equal opportunities employer. We are committed to diversity and inclusion. We prohibit discrimination and harassment of any kind based on race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic.