Consultwebs
Law firm marketing BEYOND the campaign. Web Design, Digital advertising, SEO; since 1999.
US Only – Remote
The primary role of the SEO Specialist is to analyze and execute search engine optimization campaigns for a small portfolio of client websites. This must be done within a defined scope, time, and cost based on the requirements and constraints of specific campaigns.
The SEO Specialist works closely with the Marketing Analyst, Digital Strategist, Digital Marketing Specialist (DMS) and also the Digital Marketing Manager (DMM) to consistently improve client ROI. While the primary focus of the role is on complete SEO-based work, conversion rate optimization (CRO) is also a part of the role.
Although this is primarily a technical role, you will be required to attend all internal meetings and the occasional video call with clients.
Compensation: $40,000 – $50,000
Responsibilities
- Work closely within a team to provide value to clients
- Complete all assigned technical SEO tasks
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and social media and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
- Optimize copy and landing pages for search engine optimization
- Perform ongoing keyword discovery, expansion, and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor websites and online presence
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Qualifications
- Proactivity, ownership, confidence, and motivation to grow
- Ability to create digital marketing strategies and break them down to the task level while working with the strategist on the team.
- An ability to stay organized, meet multiple deadlines, and pay attention to details in an open, fast-paced, and enterprising environment
- Proven technical SEO experience
- Experience with A/B and multivariate experiments
- A true love of organization and keeping things organized
- Data-driven thinking as this is a very technical and data-rich environment
- Excellent communication skills – within the team, other departments, and with external clients
- Experience with optimizing WordPress websites
- Ability to follow up on tasks so they get completed, without nagging team members
- In-depth experience with common SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Majestic, Moz, DeepCrawl, etc)
- Knowledge of ranking factors and search engine algorithms
- Manage client budgets and campaign resources
- Microsoft Excel and Google Sheets for data analysis including function mastery and pivot tables
- Ability to create and help the team execute digital marketing strategies
- Experience working in the digital marketing and SEO industry
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Ability to manage multiple campaign projects, clients, and deadlines
- Understanding the legal industry and how law firms work is a plus
- Up-to-date with the latest trends and best practices in SEO, SEM, PPC, and social media
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Experience with Agile project management methodologies (Scrum, Kanban, etc) is a plus
- A quiet dedicated homework environment with reliable high-speed internet access
- Investing time into your own additional training as Google is always changing
Compensation
$40,000 – $50,000
About Consultwebs
Our company is devoted to winning for clients and our team members. We invest in our team both professionally and personally. We also believe in work-life balance. One of our biggest benefits is our four-day workweek. Our team works 32 hours over a period of four days but is paid for 40 hours! We seek to listen to our team’s needs and ideas!
Consultwebs was one of the first companies to focus on law firm search engine optimization. Now, over two decades later, we are proud to have helped hundreds of law firms build their book of business and their brands.
We use internet marketing to ensure law firms are taking advantage of every opportunity ─ mobile-first designs, SEO, PPC, online video advertising ─ to build their brand and bring in cases from the web.