SEOMG!
Best Small SEO Agency - UK Search Awards. World-class SEO consultancy, driving a measurable return on your investment
Job details
- Salary from £35 to 45k
- 4-day work week with full-time pay
- Full-time, Permanent role (after passing probation)
- Flexible working hours (Monday to Friday)
- Hybrid work environment (part office, part work from home)
- Office based in Brighton & Hove (United Kingdom)
Would you like to work for an award-winning agency that prioritises work-life balance with 4-day weeks for a full-time salary?
Founded during the pandemic, SEOMG! has grown from a team of two to a team of 15 people in less than three years. In 2021, we were crowned ‘Best SEO Agency (under 25 staff)’ at the UK Search Awards.
As an agency, we offer hybrid working complete with flexible hours. So, you can choose to work from home when needed or join the team in our Palmeira Square (Hove) office — complete with sea views.
We have years of experience as SEOs and we know what it’s like to be on the delivery team. That’s why we built SEOMG! to do better by the experts we hire.
This includes:
- Realistic resourcing – no burnout. We don’t oversell. We only give our team 4 days’ work a week and ensure accurate and fair scoping of work, while protecting time to help you and us grow.
- Reducing busywork and admin. We have efficient processes and systems to let you focus on the work that you care about.
- Working with integrity in a team of people you can trust. All our staff have time protected for mentoring and training to ensure everyone in the agency can be relied upon. We’ll also never outsource work for you to deliver to clients.
- And last but not least… 4-day weeks with flexible hours!
Job description
SEOMG! is an organic growth agency based in Brighton & Hove, and we are looking to recruit our first Conversion Rate Optimisation Lead (CRO Lead)! The inaugural CRO Lead will oversee business CRO operations.
The role will initially be a 50/50 split between:
- Internal proposition development and team training.
- Client account and new business work.
Once established, the role focus will be 80% on client CRO needs — acting as strategic lead for all accounts and overseeing the core SEO team for CRO project delivery.
Role responsibilities
Internal roles and responsibilities:
- Give shape to our new CRO proposition.
- Be the ‘go-to’ CRO advocate within the business.
- Ensure all teammates are trained in the practical fundamentals of CRO and are kept up to date with CRO industry news.
- Continually develop ‘best-in-class’ training and process documentation to support the above.
- Have overall accountability for revenue targets.
- Collaborate with SEO Directors, our internal Growth Team and our third-party marketing partners to have joint accountability for the new business pipeline (inbound and outbound).
- Including having overall accountability for CRO pitching, (new business, cross-selling, and upselling.)
- Support with CRO team hiring and management — if expansion requires it.
- Contribute to agreed SEOMG!’s OKR requirements (spanning any business growth, product innovation, people, and operations.)
Client roles and responsibilities:
- Collaborate with SEO Directors to develop a strategic CRO cross-sell plan.
- Oversee core SEO teams to ensure successful delivery of the CRO cross-sell plan.
- Have overall accountability for (and oversight of) CRO strategy for existing CRO clients, including audits and ongoing test-and-learn programmes.
- Work directly on core CRO accounts.
- Coordinate the core SEO team to ensure effective CRO delivery and reporting for smaller accounts.
- Audit client sites to identify every possible CRO opportunity.
- Identify content consumption funnels and growth loops.
- Devise creative and effective value propositions and calls to action.
- Fulfil the role of CRO Account Manager in joint collaboration with core Project Managers.
- Deliver regular, measurable growth and ROI for CRO clients.
Experience and Skills
Experience:
- 3+ years of hands-on experience in a conversion rate optimisation (CRO) and/or UX-focused role (involving the use of web analytics, behaviour analytics, and CRO testing tools.)
- 2+ years in an entry-level management position.
- Verifiable case studies of delivering ROI from CRO.
- Direct SEO experience will be an advantage.
- Experience in cross-functional project management and scrum-style project management.
- Experience working in an agency environment.
Required skills:
- We’re seeking a candidate with mastery of the below platforms and tools (or their direct equivalents):
- GA4
- Google Tag Manager
- Optimizely (or a direct equivalent)
- Crazy Egg (or a direct equivalent)
- Looker Studio
- Excel, and the wider Microsoft Office Suite
- Numerate, with functional knowledge of statistics and modelling
- Exceptional written and spoken English
- Presentation-based storytelling
- Project management
- Stakeholder influence and relationship management
About you
You are methodical in your approach (but avoid paralysis by analysis).
You have a results-driven mindset.
You have hands-on experience with CRO and knowledge of SEO.
You are good at project and time management to ensure that accounts are well serviced but not overrun and that deadlines are met.
You are a creative problem-solver who is focused on finding solutions.
You can accurately log hours spent on each client using our time-tracking software.
You keep up to date on CRO developments, SEO news and algorithm updates.
You prioritise effectively, take ownership, and get things done.
You feel comfortable managing and mentoring junior members of the team and sharing knowledge.
You’re a true ‘people person’ and enjoy building relationships with clients.
You are a clear communicator — both verbal and written.
You have excellent attention to detail.
You work well individually and within a team.
You are not afraid to learn new things.
You’re keen to build a service line within an agency and take ownership of its growth and performance within the business.
Company benefits
- 4-day work week with full-time pay
- Paid annual holiday, sick days, parental leave and other leave opportunities
- Company bonus scheme (after passing probation)
- Casual dress code
- Company events 4 times a year
- Company pension contribution
- Flexible work hours
- Hybrid working (part office, part work from home)
- Office with sea views
- Beer Fridays in the office
- Cashback company health plan (after passing probation)