Feathr
Where nonprofits run and report on their marketing
Your Company:
As the Nonprofit Marketing Platform trusted by over 1,300 nonprofits, Feathr is purpose-built to help our customers unlock more results, time, and confidence.
Feathr’s software marketing platform equips nonprofits with the tools they need to build purposeful connections with their community and grow impact with confidence.
We’re working on building an amazing culture at Feathr, where amazing people (like you) can do their best work. If you’re ready to grow and “help the helpers”, all on a 4 day workweek, you’ve come to the right place.
But hey, don’t take our word for it. Hear what current and former Flockers have to say about their experience.
Sr. Product & Partner Marketing Manager
Compensation: $85k base, $101k OTE
Health, dental, vision, 4-day work week, Summr and Wintr breaks, paid vacation + Unlimited sick time
Your Work:
As the Sr. Product & Partner Marketing Manager you’ll partner closely with product and partnership teams to understand our customers, the market, our partner ecosystem, and competition to develop key strategies to position Feathr as a market leader, create product value propositions, drive customer success, and grow revenues.
This role operates at the intersection of product, partners, sales, marketing, and customer success. Ideal candidate is a compelling storyteller and creative thinker, customer and market obsessed, able to transform complex product needs and solutions into simple differentiated messages, while also having a passion for our community – customers, partners, team – and mission.
The Sr. Product & Partner Marketing Manager reports to the VP of Marketing, and will play a strategic role as Feathr continues to scale.
Your Day:
Product Marketing & Strategy — 70%
- Develop product messaging and positioning in collaboration with the VP of Marketing, emphasizing competitive advantages across customer segments and verticals.
- Lead product launches, overseeing strategy, planning, and timelines to ensure optimal adoption and revenue impact.
- Create product-related content for various marketing channels (website, webinars, social, performance, PR, etc.).
- Define and manage ideal customer profiles across the product portfolio and key segments/verticals.
- Generate product enablement materials for go-to-market teams, including positioning docs, talk tracks, FAQs, and more.
- Produce thought leadership content focused on products, including webinars, blog articles, and conference presentations.
- Collaborate with marketing and sales to craft compelling customer stories and product narratives driving pipeline and revenue.
- Manage relationships with analysts and third-party review sites, and facilitate spokesperson engagements.
- Monitor and curate external research and mentions related to Feathr, competitors, and industry categories, providing insights to leadership.
Partner Marketing – 30%
- Develop and implement strategies for customer base expansion, including account planning and demand generation for new products.
- Co-create content program and speaker lineup for Feathr’s annual customer conference in partnership with CS, Product, and key leadership.
- Design and execute partner marketing programs to drive program inquiries, increase partner-referred pipeline, and reinforce partnership value propositions.
- Educate internal teams on the value propositions of partnerships and integrations in coordination with Associate Director of Partnerships.
- Generate partner-related content like case studies and landing pages.
- Assist in the execution of monthly partner webinars.
- Support partner events and manage partner marketing communications.
- Collaborate with the partner team to identify marketing opportunities and align efforts with company and team objectives.
Your Experience & Qualities:
- 5+ years of proven experience in impactful product marketing or comparable roles.
- Demonstrated expertise in various aspects of product marketing, including messaging, positioning, pricing, competitive analysis, launch management, GTM strategy, and utilizing customer/market insights for roadmap decisions.
- Track record of developing and managing successful product marketing programs with measurable, data-driven outcomes.
- Profound comprehension of B2B partner ecosystems and their influence on pipeline and Net Revenue Retention (NRR).
- Proven ability to collaborate effectively with revenue marketing, sales, and customer success teams to drive results.
- Experience in leveraging business data for demand generation, leading to high-converting programs and revenue generation.
- Strong project delivery history, showcasing organizational prowess and cross-functional influence.
- Exceptional written and verbal communication skills, emphasizing precision in both online and offline communication.
- Prior experience in SaaS/technical product marketing is essential; leadership and industry-specific experience are advantageous.
Location:
This position is Remote to candidates located in Eastern and Central time zones or with the option to work from our headquarters in Gainesville, FL. If you aren’t familiar, Gainesville is a hip, mid-sized city with a highly innovative population and an attainable standard of living.
INTERVIEW PROCESS
As a part of our commitment to creating a fair, equitable, and positive interview experience for all candidates, we offer full transparency of our interview stages to give applicants an idea of the time and effort involved. Additionally, each interview stage consists of standardized questions and rubrics with a scoring system to ensure a consistent and fair assessment practice of all candidates.
Information Screen – The Talent Acquisition Team will invite candidates that move forward to a 30-minute virtual interview. This conversation will be focused on relevant work experience, compensation, role overview, and answering any questions the candidate has.
Work Assignment – Candidates will be invited to prepare a slide or written presentation in response to a prompt provided. This will enable you to showcase your experience in Product Marketing at B2B SaaS companies, and how you’d approach a product launch plan. The assignment is designed to take no longer than 90 minutes.
Hiring Manager Interview – Candidates at this stage are assessed during a 45-minute interview for mutual fit based on the job post and application, and can ask any clarifying questions about the role/company. We’ll also dive into the details of their experience and further discussion of Feathr’s marketing strategy and needs.
Panel Interview – 1 hour interview with two to three key members of the Go-To-Market team. This interview will dive deeper into the role, technical knowledge, and requirements of the position [and the people you will be working alongside].
Final Touchpoint with Hiring Manager – Candidates that are being considered will be invited to a final 30-minute touchpoint with the hiring manager to go over any final questions about the company and role.
Offer – The Talent Acquisition Team will reach out with the details of the offer to discuss with the candidate. At this time, we will collect and reach out to candidates’ references. This is also the opportunity for candidates to provide any additional information or context if there are concerns surrounding their background check. Feathr believes candidates that have made it to this point in the interview process are truly talented individuals, and so we are open to dialoguing background screens before turning away candidates that have consistently excelled through the interview process.
After all the details of the informal offer are finalized, the candidate will receive their formal offer.
Accommodations
If you require accommodations or assistance during the application or interview process due to a disability, please submit a request via this Candidate Reasonable Accommodation Request Form.
Benefits & Perks
We love our Flock and the work they do! But let’s be honest, life isn’t just about work. So we created a perks and benefits package that aims to help our team grow by including their wellness, families, passions, and personal time.
- 4 day workweek
- Full vision and dental, 99% health insurance
- Flexible Work Schedule
- Unlimited sick time for when you need to take care of your physical or mental health
- Vacation Time
- Extended Summr + Wintr Breaks
- Parental Leave
- Wellness Reimbursement Credit
- Home Office Stipend
- Professional Development Budget
- Team hangouts and events
You can read more about Feathr’s decision to move to a 4-day workweek here.
Culture:
Feathr defines culture as the secret sauce that makes our flock members want to come to work everyday and do their best work. Like every company, we have an acronym that conveys the most important aspects of the culture we strive to have.
- Practicality: Am I incrementally improving something or delaying perfection?
- Ambition: Am I staying in my comfort zone as opposed to learning and communicating what is necessary to solve
- the real challenges?
- Clarity: Is my audience understanding what I’m communicating?
- Trust: Am I being sincere and trusting others to do the same?
- Service: Am I expecting more from myself than from others?
This acronym is only as useful as the integrity of the people who reference it and believe in it. Every person at Feathr will face challenges, the most important quality is a commitment to work through those challenges with self-awareness and honesty.
Feathr is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees. So, however you identify and whatever background you bring with you, if you think you’d drive value in this position, please apply.